“Live life fearlessly. Push ideas forward that tackle conformity. Fuck the feeling of not having a place where you belong. Bete Noire fosters community among the wanderers, the odd and colorful -- those with attitude, individuality, and the desire to break free. We think differently, live unconventionally, and stand together as one. We are despised. We are their Bete Noire." - Bête Noire Mantra

Bête Noire was founded in 2017 by Alicia Rau to bring classic alternative style to those who dare to be different.

Growing up in a creative home, Alicia was inspired by her mother Cindy, a talented seamstress who turned her fashion ideas into reality. Her grandmother Antoinette fueled that passion early, gifting her a Singer sewing machine when she was just nine.

After studying at FIDM in Los Angeles, Alicia fell in love with the city’s vibrant fashion district. Years later, following the loss of her grandfather, she reignited her passion for design and launched Bête Noire - a brand that honors her family’s legacy and celebrates individuality.

Today, Bête Noire continues to redefine alternative fashion, inviting people of all ages to embrace their individuality and express their true selves without compromise. 🖤